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Marketing Manager

Golden Valley, MN
BIGOS MANAGEMENT IS PROUD TO BE NAMED A STAR TRIBUNE TOP WORKPLACE IN 2021 FOR THE 7th TIME

Marketing Manager
Golden Valley, MN

BENEFITS AND PERKS
  • Competitive benefit package, including HSA employer contribution, and starting 1st of the month after hire 
  • 401(k) Plan with employer match 
  • Company paid benefits including Life Insurance, Short Term and Long Term Disability 
  • Educational Assistance options
  • Rent discount 
  • Life Time Fitness Membership discount 
 
SUMMARY
The Marketing Manager is responsible for creating, managing, and optimizing Bigos Management’s internal and external communication strategies including but not limited to, brand, online reputation management (ORM), customer experience, and content marketing.
 
The Marketing Manager is a key business partner for our portfolio of 45+ multi-family properties and provides innovative marketing solutions that leverage technology and best-practice techniques to achieve our mission of being the first choice for rental housing in the markets we serve.
 
This role supports, guides, and provides feedback to corporate operations, inside sales, marketing, human resources, learning & development, and on-site teams regarding the development of a property’s brand identity and the execution of integrated marketing programs in support of that brand identity. In addition, this position reviews and analyzes metrics and reporting, and adjusts strategies to maximize performance.
 
To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
 
ESSENTIAL JOB DUTIES
  • Partner with team leaders to develop, refine, and implement brand and customer experience strategies
  • Manages Social Media & Marketing Coordinator to plan, develop, and execute multi-channel social media and external communication strategy for both corporate and property brands
  • Plan, develop, and implementation of in-house and third-party creative content, collateral, digital assets, and company blog
  • Define brand identities for new developments/acquisitions, continually redefine and optimize existing brands
  • Leverage ORM/CX/NPS research insights, analytics, and customer feedback to propose and improve organization-wide resident services programs that enhance overall resident experience and loyalty
  • Develop and implement organization-wide internal communications vehicles, messaging, and programs to increase employee engagement as well as understanding of the company’s mission, core values, and brand
  • Create and execute the company’s corporate social responsibility strategy and philanthropy efforts
 
QUALIFICATIONS
 
Education and Experience:     
 
  • Bachelor’s degree in Business Administration, Marketing, Communications, or related field
  • 3+ years of experience in marketing and/or brand management. Multi-family housing or hospitality industry experience preferred
  • Graphic design, photo/video editing background with experience using Adobe Suite
  • Experience using website content management systems
 
Skills and Abilities:
  • Fluent in English and skilled in oral and written communication
  • Ability to use tact, diplomacy and a clear, courteous manner when dealing with co-workers and the public
  • Decision-making, problem solving, and time management skills
  • Ability to handle multiple projects or tasks simultaneously with self-direction
  • Working knowledge of marketing best practices and trends within the multi-family housing industry
  • Strategic thinking and planning skills
  • Communication, presentation, and organizational skills

 

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